Gasp! We know. It's crazy, right? Here's how it works: Companies that offer "free" shipping are simply building the cost of shipping into the product itself. Double gasp!
Unfortunately, this is a common psychological trick that is known to make customers feel more comfortable buying an item because it helps to "avoid" the sticker shock of a high shipping cost at checkout. Feel bamboozled? Don't worry, this is not something that REP practices. We want to be transparent with you, so let's break this down a little further: